ACN visits Teradata Universe EMEA 2017

ACN attends the annual Teradata Universe EMEA conference and discovers the latest developments in data analytics

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ACN visits Teradata Universe EMEA 2017 This year’s edition, which was held in Nice, France, from the 2 – 5 April, 2017, saw over 1,000 attendees from across the globe.
By  Alexander Sophoclis Pieri Published  May 10, 2017

First incepted back in 2001, the annual Teradata Universe EMEA conference serves as a globally recognised platform dedicated to the sharing of knowledge and expertise surrounding data and analytics.

This year’s edition, which was held in Nice, France, from the 2 – 5 April, 2017, saw over 1,000 attendees from across the globe, which was made up of customers, vendor partners, as well as Teradata Corporation’s own industry experts.

Founded in 1979, Teradata Corporation is a global provider of business analytics, ecosystem architecture consulting, and hybrid cloud technologies. Active in over 75 countries worldwide, the majority of the firm’s workforce comprises of data specialists, technologists, and experts in analytics.

Kicking off with a bang

A number of key announcements were made at the 2017 edition of the annual data and analytics conference. The first was the reveal of a new licensing model across hybrid cloud deployments, designed to bring a new level of flexibility to those Teradata’s customers aiming to expand further into the hybrid cloud environment.

The new licensing model’s benefits include simplified tiers with bundled features, subscription-based licenses, as well as portability for deployment flexibility. This marks a shift away from cloud lock-in or siloed on-premises deployments, which is typical in the current hybrid cloud market, and often challenging for end-users to identify a solution that fits their needs.

Teradata has also revealed that subscription-based licenses will come in four simplified tiers, ranging from a free tier for database development, all the way up to high-concurrency mixed-workload analytical systems. The four license tiers will comprise of developer, base, advanced and enterprise.

In terms of hardware, Teradata unveiled an updated variant of its Teradata IntelliFlex platform, which has been upgraded with all-memory solid state drives (SSD). Launched back in 2016, Teradata IntelliFlex’s latest SSD upgrades help to both reduce data centre space, while also increasing processing power for mission-critical analytics.

These improvements include lowering data centre costs, which in turn increases customer data space by 3.5x, double the performance per kW of energy used, 7.5x in the performance for computer intensive analytics, as well as 4.5 times the level of performance for data warehouse analytics.

While traditional hard disk drives (HDDs) have long been the industry standard, the last few years have seen great strides in the advancement of SSDs, both in terms of increasing capacities and declining prices.

In addition to the latest update of Teradata IntelliFlex, the company has also unveiled the Teradata IntelliBase, a low-cost solution designed to deliver a complete logical data warehouse in a solitary cabinet.

Teradata’s final announcement was focused on updates to its Teradata Customer Journey platform. The latest additions introduce new tools that will aid marketers in following the customer journey as they navigate a company’s service, as well the capability to simulate the impact of prospective campaigns.

Teradata’s Customer journey solution will give enterprises a deeper understanding of customer experience, as well as the tools to optimise the process at various touch points across the ‘journey’. Combining analytical insights and built-in automation, gives marketers the ability to manage multiple, individualised, multi-channel campaigns.

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