TP-Link MEA to host ‘ConneXions’ SMB partner event
Networking vendor to unveil new products, outline SMB strategy for 2017 and honour channel and systems integrator partners
TP-Link Technologies Co Ltd, a global provider of SOHO, SMB networking products and wireless LAN solutions, has announced that it will host the second annual "ConneXions" Partner Meet 2017 on 19th April in Dubai.
According to the vendor, this year's event will focus on SMB products and strategy, as the company moves to raise awareness of its solutions in this market segment.
TP-Link said the ConneXions Partner Meet 2017 will held in Dubai at the Burj Al Arab Hotel and will also see it launch new SMB products.
According to the vendor, demand for high performing business networking solutions is increasing in the SMB sector across the Middle East hence the company will unveil SMB solutions. TP-Link's business products include JetStream Switches, Auranet Business WiFi, Pharos Wireless Broadband and SafeStream Router range.
Denny Liang, vice president, TP-Link MEA FZE and Lucas Jiang, general manager, TP-Link MEA FZE will deliver keynote addresses at this year's event.
Liang said the company is delighted to be hosting ConneXions Partner Meet 2017, where it will outline its SMB strategy, introduce new products and share insights on how partners can grow their business in this market.
He said despite the current prevailing market conditions, partners have been unfailingly and continue to grow the TP-Link brand, business and their own businesses. "Just like was the case in 2016, this year we will again pay tribute partners by recognising their effort at this year's event," he said. "We are hoping the ConneXions Partner Meet 2017 event will kick start our SMB agenda for this year for all channel partners in MEA."
TP-Link said the awards ceremony and product launch is expected to see over 200 partners from the Dubai systems integrator community, channel partners and end user customers attend in addition to the company's distribution partners namely ASBIS Middle East, MES and Eurostar.
Jiang added that alongside this year's event, TP-Link will also be outlining its roadmap for the rest of the year to partners. "As we continue to raise the bar in the SOHO and SMB segments, it's critical that we share with our partners what is coming down the line," he pointed out.
TP-Link has over the last 12 months increased its business development initiatives in the traditional IT channel, retail, telecoms and SMB segment.