HTC Vive to offer exclusive VR experience for upcoming Warner Bros. film
The content will be available through Viveport, which will distribute the content globally across all VR-enabled devices
HTC Vive and Warner Bros. have formed a strategic partnership which will see HTC Vive be the exclusive VR partner for all content experiences for Steven Spielberg's Ready Player One.
The partnership will see Vive produce multiple pieces of VR content tied to the Ready Player One movie. Users will be able to view the content through HTC's Viveport app store and Viveport's arcade platform for location-based entertainment, as well as showcase VR experiences.
Blair Rich, Warner Bros. pictures president, Worldwide Marketing, said: "The virtual reality world within Ready Player One is extremely advanced, sophisticated and engaging, and with Vive, we chose the best system to represent the future of VR. Vive is the perfect partner to bring that to life and also has the broadest reach to global markets for the use of VR in home, mobile and offline channels. We're delighted that HTC Vive will be partnering with Ready Player One and very excited to work with them leading up the movie's release in Spring 2018."
Rikard Steiber, president, Viveport, added: "Ready Player One is one of the most anticipated movies in the world, and has tremendous potential to engage and entertain the worldwide market, showcasing the transformative nature of VR, and what it can and will be.
"Vive is delivering on the promise of VR and continues to be the most advanced and immersive VR experience available to consumers, and we're thrilled to be partnering with Warner Bros. to bring these experiences to consumers, on all platforms, around the globe."