Unify boosts KSA channel with three-city roadshow

UC solutions vendor and distributor Brightstar Communications host partner roadshows in Riyadh, Al Khobar and Jeddah

Tags: Saudi ArabiaUnified communicationUnify Communications (http://www.unify.com)
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Unify boosts KSA channel with three-city roadshow Khan said Unify used the roadshows not just to promote OpenScape Business but also to launch a partner promotion together with its distributor.
By  David Ndichu Published  March 28, 2017

Unify, the Atos brand for communications software and services, and KSA-based distributor Brightstar Communications, recently hosted a multi-city roadshow in the Kingdom of Saudi Arabia (KSA) to cement its channel business in that country.

The roadshows were held in Riyadh, Al Khobar and Jeddah as part of the company’s push to cement its channel ecosystem in KSA and to promote the OpenScape Business – an all in one solution for Unified Communication & Collaboration (UCC) for Small and Medium Enterprises (SMEs).

According to Unify, the three-city events saw more than 200 channel partners attend the Riyadh, Al Khobar and Jeddah roadshows.

During the keynotes, which were delivered by executives from Unify and Brightstar Communications, the emphasis was on cementing partner alliances and enhancing channel experiences.

Asif Khan, distribution manager, Middle East and Africa (MEA) at Unify, said the company decided to host three roadshows in Saudi Arabia to strengthen the channel and outline the partner training initiatives it will be rolling out this year.

Khan said Unify used the roadshows to promote OpenScape Business but also to launch a partner promotion together with distribution partner Brightstar Communications.

He described OpenScape Business as a modern and future-proof all-in-one UCC solution ideal for small and medium-sized enterprises with one or more locations. “OpenScape Business offers small and medium-sized enterprises everything they need for their individual and diverse communication requirements, unified in a single flexible and scalable solution,” he said.

Khan added that aside from promoting the OpenScape Business offerings, Unify also addressed the key issue of partner training and certifications. “If we have to succeed in the UC and Collaboration market, it is vital that our partners are supported with the right tools and resources to get trained and certified around our solutions offerings,” he said. “Together with our distributor Brightstar Communications, we will be engaging the channel so that they become partners for the OpenScape Business solution offerings for SMEs.”

He explained that Unify in conjunction with Brightstar will continue partner enablement initiatives to ensure that channel partners are properly supported, trained and enabled to help their customers realise the benefits of OpenScape Business.

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