launch 'just weeks away'

Gulf e-commerce venture finalising launch plans, 'not worried' by reported Amazon deal to enter region

Tags: IncorporatedE-commerceSouq.comUnited Arab Emirates
  • E-Mail launch 'just weeks away' has reportedly said it expects to launch within weeks.
By Staff Writer Published  March 23, 2017, the e-commerce venture founded by Mohamed Alabbar, is "just weeks away" from launch, according to sources quoted by Arabian Business.

The new e-tailer, which is reportedly backed by $1bn of investment, half of which came from Saudi Arabia's Public Investment Fund, has apparently been in beta-testing and is "finalising launch plans" ahead of a launch at some point in the future.

Yesterday it was reported that Amazon had bought, the largest online marketplace in the Middle East, although neither party has confirmed the deal. has said it will offer twenty million different products when it launches, across categories including food, fashion, books, electronics, toys and so on. A January launch date for the site, announced in November, was missed. citing a source close to Alabbar, said he was "not worried" by the [Amazon] deal.

Logistics provider Aramex, which has a stake in, will be an integral part of the ecosystem, Alabbar previously announced, and it is understood that the site is targeting three hour, door-to-door delivery, with advanced digital payment platforms.

Noon is also understood to be taking steps to avoid selling counterfeit goods, a major problem for online marketplaces in the region.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code