Asbis wins award at DISTREE EMEA Channel Academy 2017 Awards

More than 1000 technology retailer, reseller and vendor executives across EMEA voted online to select distributor winners

Tags: ASBIS GroupASBIS Middle EastAsbis Middle East FZCO
  • E-Mail
Asbis wins award at DISTREE EMEA Channel Academy 2017 Awards Asbis Middle East won the Middle East and North Africa (MENA) Consumer Tech Distributor of the Year award.
By  Manda Banda Published  March 22, 2017

DISTREE's EMEA Channel Academy 2017 Awards' were held in Monaco to recognise outstanding consumer technology distributors in Europe, Middle East and Africa (EMEA).

A total of 11 awards for consumer technology distributors were handed out with the winners announced during a gala dinner at DISTREE EMEA. Seven distributors received awards with a dominant Tech Data winning in five regions, while ABC Data, Asbis Middle East, EET Group, Merlion, Microline and Mitsumi Distribution winning one each.

Taking place for the ninth consecutive year, this year's awards were voted for by executives from retailers, resellers and vendors across EMEA, who were instructed to vote only in regions where they operated, or had in-depth knowledge of the distribution landscape.

Asbis Middle East won the Middle East and North Africa (MENA) Consumer Tech Distributor of the Year award while Mitsumi scooped the African Consumer Tech Distributor of the Year award.

Liam McSherry, marketing director, DISTREE Events, said: "Voters were instructed to assess distributors on the overall quality of their business performance during the last 12 months and their skills as a distribution partner. We asked them not to simply pick the biggest distributor in each region, but to select the companies that had impressed them most during the last year with their operations and go-to-market approach."

McSherry added that: "We want to congratulate all of the distributors that made the top three lists by region. With the pace of product innovation accelerating, plus new channel models and structures changing the traditional role of distribution, these companies should be recognised for their ability to innovate and evolve in line with market changes."

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code