Adobe and Microsoft partner to offer joint offerings

Vendors collaborate on an industry standard to define and unify the language for marketing, sales and services data

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Adobe and Microsoft partner to offer joint offerings Guthrie says the power of the two vendors' technologies will allow enterprise businesses to harness their data in new ways.
By  Manda Banda Published  March 22, 2017

Graphics design software maker Adobe and Microsoft Corp have announced the availability of their first set of joint solutions designed to help enterprises transform their customer experiences.

Building on both companies' strong track record in data science and machine learning, Adobe and Microsoft are collaborating on a semantic data model for understanding and driving real-time customer engagement. This model will standardise how data is structured and vastly expedite the process of gaining insights from massive amounts of data.

Already available in the market, the solutions will transform cross-channel experiences and campaign orchestration using Adobe Experience Cloud and Microsoft Azure, Dynamics 365 and Power BI.

In addition, the companies said they are collaborating on an industry standard to define and unify the language for marketing, sales and services data needed to deliver digital experiences consistently at scale.

"Today's customers have high standards when it comes to brand interactions. Enterprise companies must deliver exceptional experiences at scale or risk losing customers to competitors," said Abhay Parasnis, executive vice president and CTO, Adobe. "Bringing together Adobe's and Microsoft's sales, marketing and customer intelligence solutions enables brands to better understand and engage with their customers across all touch points."

Scott Guthrie, executive vice president, Microsoft, said: "We believe the combined power of our technologies will allow enterprise businesses to harness their data in new ways, unlocking critical business insights and actionable intelligence."

Guthrie added that: "Together, we are delivering compelling and personalised experiences that will drive brand loyalty and growth."

Through the new integrations that the two companies have announced, businesses will now be better able to align sales and marketing, and create compelling, personalised and consistent experiences for their customers.

According to the two vendors the integration of Adobe Campaign and Microsoft Dynamics 365 enables enterprises to compile customer insights across various channels, creating a single view of the customer that can be used to personalise experiences across marketing touchpoints.

Adobe Analytics plus Microsoft Power BI offers increased insights across the enterprise. Brands are able to pull behavioral data into Power BI to visualise the impact of campaigns across segments, understand which customer touchpoints are most effective, and turn these insights into actionable, successful outcomes in real-time.

Adobe Experience Manager Sites managed service is now available on Microsoft Azure, letting companies deliver personalised web experiences faster and more efficiently no matter where their customers are.

This new approach is being designed in conjunction with other industry leaders. AppDynamics, Acxiom, Dun & Bradstreet, Qualtrics, Zendesk, [24]7 and MasterCard are participating with Adobe and Microsoft in the development of this new data model and are committed to building applications based on the common language. Both companies are expected to provide an update on the progress at Microsoft Build 2017 on May 10 to 12.

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