D-Link to expand channel footprint in GCC

Networking vendor moves to recruit systems integrators for its SMB and IP PBX solutions

Tags: D-Link Middle East
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D-Link to expand channel footprint in GCC Hussain says D-Link is enlisting systems integrators to help it grow the SMB portfolio.
By  Manda Banda Published  March 19, 2017

D-Link Corporation, a global leader in connectivity solutions for small, medium and large enterprise business networking, has revealed that it is expanding its channel footprint in the GCC as the company wants to grow its SMB and IP PBX solutions offerings in the market.

According to the company, the plan to expand its channel ecosystem will also see it recruit channel partners in the respective countries in the GCC.

Sakkeer Hussain, director - Sales and Marketing, D-Link Middle East and Africa (MEA), said the company has decided to cement its channel presence to replicate the same success that it is enjoying in the power retail segment across the region.

Hussain added that D-Link is seeking to recruit strategic systems integrators in different countries in the GCC so that they can take the company's SMB and IP PBX solutions to the market. "Despite a tough business climate prevailing in the Middle East at the moment, we have continued to witness wider adoption of our SMB and IP PBX offerings in the market," he said. "The UAE and Saudi Arabia have continued to perform well for us even in these challenging times."

He explained that in expanding the channel base, D-Link wants to on board partners in Oman, Bahrain, Kuwait and Qatar. "I am encouraged by the penetration D-Link products are having in the power retail segment," he noted. "We would like to replicate this success with the channel by enlisting systems integrators (SIs) who will take our products to the SMB market," he said.

Hussain pointed out that to complement the partner engagement drive, D-Link will host road shows and seminars throughout the first quarter of 2017, to outline the channel strategy and product roadmap. "As the market is challenging for all channel stakeholders at the moment, it is crucial that we support our partners with the resources and tools to help them succeed in the market," he said. "The partner recruitment drive is a demonstration of our commitment we have in the GCC with our SMB and IP PBX products."

He added that partners that are enlisted should take advantage of the training and certifications that the company is offering.

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