Google, Levi’s smart jacket will set you back $350

The Commuter Trucker jacket works with a smartphone to keep the user connected

Tags: FashionGoogle Incorporated
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Google, Levi’s smart jacket will set you back $350 Both companies have unveiled the Commuter Trucker jacket, which will go on sale this year for $350
By  Aasha Bodhani Published  March 15, 2017

In 2015, Google and Levi's announced Project Jacquard, a connected garments concept where technology meets fashion.

This has now come to life as both companies have unveiled the Commuter Trucker jacket, which will go on sale this year for $350.

The initial idea, announced at Google I/O 2015, was to use fabrics like cotton, nylon, polyester and silk as conduits for touch gestures, relying on a computer and Bluetooth technology to connect to a phone.

Once the jacket is paired with a smartphone, the wearer is able to retrieve directions, adjust the volume and answer a phone call, by a simple swipe. The sleeve of the jacket turns into a touchpad, which is powered by tiny rechargeable tags and expected to last two days.

Ivan Poupyrev, project lead for Project Jacquard at Google, said: "It was a long road but what's really impressive, is the entire journey, we stayed true to our vision and what we wanted to achieve. This jacket is going to be sold as a piece of apparel that was always the vision from the very beginning."

The jacket is the first project to become commercially available from Google's Advanced Technology and Projects (ATAP) group.

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