Samsung's Galaxy S8 is no competition for Apple's iPhone 8, says analyst

Analyst Ming-Chi Kuo reveals Samsung's Galaxy S8 "lacks sufficiently attractive selling points"

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Samsung's Galaxy S8 is no competition for Apple's iPhone 8, says analyst Ming-Chi Kuo has forecasted that Apple's iPhone 8 may be the real winner. (Image: iPhone 7) (Getty Images )
By  Aasha Bodhani Published  March 14, 2017

Samsung and Apple are both launching their next flagship devices this year, and as ever the race to be on top has begun.

Over the last few months, numerous reports have surfaced for each expected device but renowned Apple analyst Ming-Chi Kuo has forecasted that Apple's iPhone 8 may be the real winner.

So far what we know about the iPhone 8 is that to mark Apple's 10th anniversary, the company is making some major changes. These include a drastic redesign, featuring an edge-to-edge display, this in effect removes the front camera and Home button which is embedded with the Touch ID sensor. With this, the camera and sensor could be integrated into the display itself.

Other predicted features include wireless charging, biometric additions, such as iris, facial or gesture recognition, the front camera could feature 3D sensing capabilities and all three predicted models could have glass bodies.

According to Kuo, the Samsung's Galaxy S8 is to feature a full-screen display with no physical home button, plus both models are expected to be equipped with 3D-curved cover glass. Furthermore, six cut outs at the top of the device suggests a proximity sensor, ambient light sensor (ALS), IR-LED transmitter and receiver for iris recognition, front/ sub camera, and receiver.

Kuo also predicts Samsung will add facial recognition instead of an iris scanner into the lock screen, and will have a 12mp camera on the back and 8mp on the front. Kuo also mentions the S8 will be available in seven colours: silver, gold, black, matte black, blue, orchid, and pink.

With all these speculative details, Kuo stated that the Galaxy S8 lacks "sufficient attractive selling points", whereas Apple's iPhone 8 could be a "bigger draw for consumers".

He stated: "We project Galaxy S8 shipments of 40-45mn units in 2017F, implying slower momentum compared to Galaxy S7 in 2016 (around 52mn units shipped), attributable to: (1) a one-month difference in comparable sales period;

(2) Galaxy S7 was Samsung's main promotional flagship model in 4Q16 after termination of Galaxy Note 7 due to the battery explosion issue, hence the higher sales base;

(3) As Galaxy S8 lacks sufficiently attractive selling points (except full-screen design), the OLED iPhone could well be a bigger draw for consumers."

As always these details are only speculation as Both Samsung and Apple have not confirmed anything.

Samsung's is expected to launch the Galaxy S8 on 29 March and Apple will launch the iPhone 8 in September this year.

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