Nokia expands consumer digital health solutions
Withings line launches under the Nokia brand in summer 2017
Nokia will launch the Withings ecosystem of connected health products under its own brand name in early summer 2017, including connected scales, trackers, blood pressure monitors, thermometers and home cameras. At the same time Nokia will also unveil a redesigned Health Mate application.
Nokia's connected health products seek to extend its presence further into the healthcare system through the launch of the company's Patient Care Platform, enabling physicians and patients to manage chronic conditions such as hypertension.
"Nokia is a powerful global brand that is synonymous with innovation, connectivity and great design," said Cedric Hutchings, VP of digital health, Nokia. "Withings joined Nokia because we share a vision to inspire individuals to take control of their own health. With the full power of a brand recognized for trust, reliability and quality, we will reach more people and impact more lives to help the human family be healthier together."
Health Mate will be at the centre of Nokia’s digital health ecosystem and will collect data from scales, trackers and other connected devices in one place to provide a 360-degree view of health. Coinciding with the product rebrand, the Health Mate application will undergo a redesign for an improved user experience. The redesigned app will make it easier to add devices, share progress with family members, and will introduce new in-depth coaching programs. The coaching programs will take users on an eight-week journey to achieve a health goal along with personalized experiences to better manage health and wellbeing.
Nokia will also roll out the company's HIPAA-compliant Patient Care Platform to give doctors and care teams the power to remotely monitor patients with their smart devices to help prevent and manage chronic conditions and drive timely and targeted patient care to avoid unnecessary office visits and hospitalisations. The platform is being used by the National Health Service in the UK in a 69,000-person study to better understand hypertension and the role of remote monitoring in lowering hypertension rates.
The new Nokia branded connected health devices will be available early Summer 2017 via Nokia's website and retail channels including Amazon, Best Buy US, Best Buy Canada, Bed Bath & Beyond, Target, FNAC in France, John Lewis in the UK and Saturn in Germany. The redesigned Health Mate application will coincide with the rebrand.