Riverbed promotes Elie Dib to senior regional director

Elie Dib's exisiting role was head of channels in the Middle East, Turkey and North Africa region

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Riverbed promotes Elie Dib to senior regional director Elie Dib: "We want to develop a set of focused partners who will invest to develop the highest level of sales and technical proficiency on our portfolio."
By  Aasha Bodhani Published  February 22, 2017

Riverbed Technology has promoted Elie Dib to senior regional director of the Middle East, Turkey and North Africa (METNA) region.

This position sees Dib at the head of Riverbed's regional operations and he will now engage with the sales, technical and channel teams.

Dib will base his strategy for the region around two key areas; direct sales and partner driven. For the former, he intends to introduce new leadership roles and responsibilities within the team and at the same time, assure partners that Riverbed's sales model will remain 100% channel driven. He will also see his territory expand as he will now be responsible for Riverbed's business in Saudi Arabia and Turkey.

Kristian Thyregod, senior vice president, EMEA, at Riverbed, said: "Through his tenure with Riverbed, Dib has held executive roles that span both the channel and the enterprise. With his proven track record, keen understanding of our technology, and strong ties with our customers as well as partners, he is the ideal candidate to lead the regional team."

Dib added: "We want to develop a set of focused partners who will invest to develop the highest level of sales and technical proficiency on our portfolio. Our aim is for these partners to incorporate Riverbed's market leading technologies into their integrated frameworks to create comprehensive solutions for customers. "

Within the region, the company's focus will continue to be on its Riverbed SteelCentral and Riverbed SteelFusion product families which address the needs of network visibility and branch IT respectively. However, Dib is keen to raise customer awareness around Software-Defined WAN (SD-WAN) and the Riverbed SteelConnect solution.

Dib will report to Kristian Thyregod, senior vice president, EMEA, at Riverbed.

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