Unify selects Brightstar Communications as distributor for KSA
The move is part of Unify's strategy to grow its footprint in the SMB segment in Saudi Arabia
Unify has announced it has chosen Brightstar Communications as its distributor for the Kingdom of Saudi Arabia.
The move to appoint Brightstar Communications is in line with Unify's strategy to grow its footprint in the SMB segment in Saudi Arabia. Furthermore, as the authorised distributor in KSA it will supply the channel with Unify's entire UC and collaboration solutions and help the vendor to recruit new solution providers and system integrators.
Feras Zeidan, vice president, Middle East and Africa (MEA) at Unify, said: "Brightstar Communications is well-known within the IT and telecommunication services sector focusing on providing integrated IT and telecoms services to channel partners in Saudi Arabia.
"As part of our commitment to growing our presence and strengthening the business in the SMB space in Saudi Arabia. We will jointly together with Brightstar Communications develop the business so that partners increase their share of business."
Zeidan said the alliance with Brightstar Communications, opens up huge opportunities for channel partners to create subscription-based revenue streams on top of existing CAPEX models.