Panasonic set for take off at MWC

Panasonic Business plans to exhibit an array of intelligent technology solutions at Mobile World Congress, Barcelona

Tags: Panasonic CorporationSmart buildings
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Panasonic set for take off at MWC For airport retail, Panasonic will showcase its transparent screen, which uses projection to create spectacular window displays to pull in shoppers.
By  Aasha Bodhani Published  February 20, 2017

Panasonic Business plans to introduce its connected airport concept, as well as smart solutions for retail, car rental, communications, security, logistics and ground handling and tie in the automotive, business technology, industrial and eco solutions divisions within Panasonic.

Panasonic will also exhibit LinkRay, a one-to-one customer engagement tool for public spaces which enables dozens of people to simultaneously receive native language information from display panels and LED lighting to their smartphone. This will also allow display panels in an airport to contain links to transport information in multiple languages.   

Also on display will be HD Beacon technology, this can assist localised mapping and wayfinding within the terminal buildings at an airport. For instance, airport staff or visitors with limited mobility could use their mobile device to find the nearest electric cart to get them to their gate quickly.

For airport retail, Panasonic will showcase its transparent screen, which uses projection to create spectacular window displays to pull in shoppers. Within the airport logistics hub area, Panasonic's Parcel Picking Director uses barcode technology to project key parcel information onto parcels themselves, making it viewable by workers at a distance.

Furthermore Panasonic Media Track enables organisations to track and optimise the deployment of mobile assets such as baggage containers, trolleys and wagons. While Intelligent Warehouse Software (iWS) use CCTV cameras and software to find lost parcels or luggage in minutes rather than hours spent manually searching through security footage. 

"We know that our connected, intelligent technology solutions are well matched for the transportation market," said Tony O'Brien, managing director of Panasonic System Solutions in Europe. "Our research tells us that improving the passenger journey through better connectivity and information sharing is an important driver in this space and Mobile World Congress gives us the opportunity to showcase what Panasonic can do to innovate within transportation."  

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