E-City inaugurates newly-renovated store at Dubai Mall

New store highlights company's rebranding initiative, including new logo and identity

Tags: E-City (www.ecityuae.ae)RetailUnited Arab Emirates
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E-City inaugurates newly-renovated store at Dubai Mall Dubai Mall outlet first among eight E-City outlets spread across the UAE to rebrand.
By  David Nidchu Published  February 19, 2017

Leading retailer showcases thrust towards innovative technology and promises customers with highly interactive shopping experience.

E-City, operator of a chain of multi-brand electronics retail stores across the UAE, inaugurated its newly renovated store in The Dubai Mall.

E-City expects the new outlet to attract more customers through a more interactive shopping experience.

The retailer says the new store best reflects the company’s tagline, ‘Experience the future of electronics,’ as it showcases today’s leading brands and their products. The newly renovated store will sell a wide portfolio of electronic products and accessories--close to 10,000 products across 100 leading brands from drones, laptops, tablets, mobiles to TV's, gaming accessories, electronic toys, wearables and cameras. In total there are eight E-City outlets spread across the UAE.

“We are very pleased to announce the re-opening of our newly renovated outlet in Dubai Mall, which is expected to consolidate our position as the Middle East region's first 'Technology Convenience Store. This new outlet has been carefully designed to uplift the brand's appeal by featuring vibrant new products, a new signage and an improved store plan crafted specifically to the needs of our customers,” said Jaouad Dakir, CEO, E-City. “We would like to give our visitors and customers a truly unique experience--showing them the future of electronics and what it can offer. Looking around the new outlet is already an experience in itself as you will see the strong focus we have placed on innovative gadgets and electronic novelties”.

The new E-City store features the company's new rebranding initiative, including new logo and identity.  Highlights include digital pricing and features to make it easy for customers to compare products--including QR codes to look up more info about the product on the internet via mobile phones. Digital screens have been placed strategically around the store to broadcast E-City’s latest promotions and novelties.

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