Dell EMC launches new integrated partner programme

IT behemoth goes on 'attack' with new incentive-packed partner programme

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Dell EMC launches new integrated partner programme Byrne says the Dell EMC Partner Programme has been designed to be the most desirable programme in the industry.
By  Manda Banda Published  February 8, 2017

Dell EMC is going on the "attack" with a new single partner programme that nearly doubles the storage rebates from the legacy EMC programme and rewards partners handsomely for selling hyper-converged and converged infrastructure solutions combining server, storage and networking products.

Dell EMC's ambitious goal with the launch of the new programme: nothing less than to deliver partners the most profitable partner programme in the industry.

Marius Haas, Dell EMC president and chief commercial officer, said: "This is a giant leap forward in what is an extremely compelling opportunity for all of us together. I am pretty certain that this will establish Dell EMC as the premier partner for the channel."

The programme, which packs a whopping 20% potential payout on storage products including hyper-converged products, sets up an epic battle for data centre market share with the $74bn Dell EMC using its newfound scale and its large and energised partner base to take a bite out of chief competitors Hewlett Packard Enterprise (HPE), Cisco Systems and Lenovo.

The new programme comes just five months after the close of the largest acquisition in IT history - Dell's landmark $58bn acquisition of storage market leader EMC last September.

The opportunity for profitability is a cornerstone of the programme awarding eligible partners with lucrative rebates. Base rebates are paid back to dollar one and growth rebates reward partners who successfully grow their respective Dell EMC lines of business over time. And partners who attach services to expand into new lines of business can earn additional rebates on top of the base and growth rebates. In addition, there is an infusion of $150m of incremental investment opportunities to boost back-end rebates and MDF, both earned and proposal based.

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