Dell EMC, Arrow ECS urges partners to focus on All-Flash space
Vendor holds partner roadshow with regional VAD to update channel partners
Technology behemoth Dell EMC and regional VAD Arrow ECS, have urged channel partners in the Middle East to take advantage of the opportunities that are emerging in the storage space by offering All-Flash storage solutions.
The call was made at a recent Dell EMC and RSA workshop held in conjunction with Arrow ECS in Dubai.
According to Dell EMC, the disruptive days of flash storage are over as the technology is now the new normal thanks to its affordability, agility, efficiency and speed.
Dell EMC said channel partners in the region should take the lead by helping and guiding businesses on their journey to the modern data centre with the broadest All-Flash storage portfolio from the company.
Samer Semaan, channel sales manager, Dell EMC, said the the workshop which was jointly hosted with Arrow ECS and RSA, helped to update channel partners on the plans for this quarter and to outline channel strategies on how they can take advantage of opportunities that are opening up in the storage market.
Semaan said with the broadened product array, Dell EMC offers the regional channel end-to-end solutions that meet the needs organisations.
He added that All-Flash and hyper-converged infrastructure solutions comprising server, storage, networking and services are areas where channel partners are seeing a lot of opportunities in the region. "We helping our partners to identify opportunities in these areas and ensuring that they are well equipped to win new business," he said. "We are seeing and paying a lot of focus on All-Flash storage solutions and we want partners to lead in the market."
Mostafa Kabel, technical manager, Arrow ECS, said as a VAD for Dell EMC in the region, the company is delighted with the solutions that the vendor is bringing to market.
Kabel said the workshop helped Dubai-based partners to understand the roadmap for Dell EMC going forward and to indentify sectors where they would like to grow their business. "Without a doubt, All-Flash storage solutions from Dell EMC offer partners huge opportunities in the data centre space," he said.
Kabel said Arrow will help Dell EMC to raise awareness around the All-Flash solution and help partners to identify opportunities in the market. "With a widened product array from Dell EMC, we now have a comprehensive solutions offering for channel partners. Now is the right time for partners to align themselves 100% with Dell EMC and Arrow."