STC recognised as Middle East's most valuable telecom brand
Etisalat's brand ranking improves dramatically YoY in 2017
STC has emerged as Saudi Arabia's most valuable brand and the Middle East's most valuable telecoms brand, according to the latest analysis by Brand Finance.
Global 500 2017, the annual report on the world's most valuable brands has been released, listing the top 500 valuable brands across the world.
STC grew 11% in value this year to $6.2bn. In terms of STC's brand value, the report states: "The Riyadh-based giant demonstrates a departure from its once traditional methods; it is embarking down a path of ‘humanisation', re-engaging its many stakeholders with a fresh, personable outlook. A clear indication of its success is the 5-point increase in its brand strength index score, proving that putting some heart into it pays off."
After facing a decline against Apple and Samsung for years, Nokia is again back in the groove. Consolidation seems to have worked in its favour, as Nokia's brand value has climbed 62% to $4.9bn. It's majorly being attributed to the upcoming launch of the ‘Nokia 6' at MWC 2017.
Emirates, one of the top brands of the Gulf, witnessed a 21% decline in its brand value to $6.1bn, however, it retains its AAA rating.