CeBIT 2017 – an immersive world of digitalisation

Oliver Frese, member of Deutsche Messe Managing Board, shares highlights of the upcoming CEBIT 2017 show.

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CeBIT 2017 – an immersive world of digitalisation Oliver Frese, member of Deutsche Messe Managing Board.
By  Staff Writer Published  January 30, 2017

Set to run from the 20 - 24 March, 2017, CeBit 2017 will feature a wealth of disruptive technologies, new business models and application scenarios.

Tackling the digital transformation of business and government, the show is expected to draw 3,000 companies from 70 nations.

On 19 March, Shinzo Abe, the Prime Minister of this year's Partner Country, Japan, and German Chancellor Angela Merkel will officially open CeBIT 2017.

This year's CeBIT is headlined "d!conomy - no limits," a lead theme that puts the spotlight squarely on the boundless opportunities of the digital transformation.

"Digital innovation is opening up a whole new world of possibilities for business and society. Enabling companies to recognize them and leverage them for successful digital transformation - that's what CeBIT 2017 is all about," commented Oliver Frese, member of Deutsche Messe Managing Board

Among much else, the exhibits and presentations will feature a wide array of new applications for artificial intelligence and cognitive computing.

"There is a vast and diverse range of applications for artificial intelligence, particularly in business," explained Frese.

"For instance, AI can be used to undertake more comprehensive analyses of big data and link data sets in innovative new ways. Another example is the use of bot systems in communicating with customers."

Artificial intelligence will also feature heavily at the CeBIT Global Conferences - such as when Google Director of Engineering and internationally renowned AI expert and futurist Ray Kurzweil takes the stage.

Drones, too, will be there for all to see in a whole range of applications.

"Drones and unmanned systems have enormous potential for commercial applications, particularly when used in connection with high-performance data analysis and other digital technologies," explained Frese.

"These sorts of integrated drone solutions are already used for the surveillance of industrial facilities and in logistics and transport applications, where they have a very good safety and reliability record."

That both enterprises and government organizations can indeed transition to data-driven business models quickly and without major outlay will be clearly evident in an array of practical scenarios. Hall 3, for instance, will put the spotlight on digital office technology. And then there's Hall 5, with its lineup of best-of-breed enterprise resource planning (ERP) and process design applications. Hall 6, which is dedicated to security, will feature solutions to combat hackers and cybercriminals.

One of the big magnets of this year's show is SCALE11 in Hall 11 -home base for start-ups at CeBIT. More than 400 young enterprises from 40 nations will demonstrate just how rapidly digitalization is sparking new companies and new business models.

The CeBIT Global Conferences are a core part of the CeBIT experience, and this year's conferences boast a truly stellar line-up of speakers. Among the big names are Google engineer and futurist Ray Kurzweil, the famed roboticist Hiroshi Ishiguro, and Stanford professor and social researcher Michal Kosinski.

An expert in psychometrics, Kosinski has developed a mathematical method that analyses Facebook likes and other publicly available data to determine people's personality traits. The speaker list also includes someone who is arguably the world's most famous whistle-blower - Ed Snowden. Snowden will be joining the proceedings via live stream from Moscow.

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