WhatsApp, Facebook named as most used social media in UAE
LinkedIn, Snapchat ranked among least popular formats, according to Federal Competitiveness and Statistics Authority
WhatsApp is the most popular social media app in the UAE, with 97% of population using the messaging service, according to the Federal Competitiveness and Statistics Authority.
Facebook is the next most popular with 89%, followed by YouTube with 73%.
Snapchat and LinkedIn are the least popular form of social media are, with 27% and 16% respectively.
The UAE authority said, however, that LinkedIn is used mostly by the age group between 22 and 34 years old, while the age group with the highest rate of social media usage was aged between 18 and 21 years old.
Abdullah Lootah, director-general of the Federal Competitiveness and Statistics Authority, said that with the level of technological growth in the UAE, it was important to learn about new developments in social media, the diversity of its audience and its new technological platforms.