Fintech startup #Pay joins forces with PAYFORT

Partnership to simplify online payments for customers in the region and beyond

Tags: PAYFORT (www.payfort.com/)United Arab Emirates
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Fintech startup #Pay joins forces with PAYFORT #Pay co-founders Abdulaziz Homaily (Left) and Mutaz Ghuni (right) – join forces with PAYFORT
By  David Ndichu Published  January 23, 2017

PAYFORT, UAE-based online payment gateway, and fintech startup #Pay (pronounced ‘hash-pay’) have announced that #Pay team will now be part of PayFort.

The fintech startup develops ways for merchants to send invoices via various channels, including social media, and receive money from their customers, via SADAD, credit card or bank transfer.

“The region’s payment industry is fast-developing and, as it moves from cash society to cashless society, there are a lot of opportunities for developers in the fintech ecosystem. PAYFORT is always on the lookout for innovation and ways to embrace new innovations that complement our services,” said Omar Soudodi, managing director of PAYFORT. “The team at #Pay has developed some great solutions to help merchants simplify customer online payments and offer customers options via social media and other online channels. We are very excited to be welcoming #Pay team into our PayFort family and look forward to working together to build products that further streamline online payments in the region.”

#Pay is a fast, easy way for merchants to send invoices and receive money online from their customers. Merchants can serve customers invoices via different channels such as call centres, SMS or social media, such as Twitter, Instagram, Snapchat, as per customer preferences. Customers are able to pay simply and easily via a unique URL and invoice payment code, using SADAD, credit cards or bank transfer.

“Consumers want to be able to deal with businesses via the platforms that are the most familiar to them and, these days, that might be Twitter or Instagram, or even Snapchat,” said Abdulaziz Homaily, co-founder of #Pay. “#Pay opens up communication channels for merchants allowing them send invoices via social media. By joining PayFort we will be able to develop and grow #Pay services faster, helping more merchants to improve customer experience and conversion rates.”

PayFort has made online payments safe and secure for buyers and sellers across the Arab world, delivering a complete suite of payment solutions that are tailored to Arab online buying habits and trends. PayFort also offers a complete suite of safe and secure e-payment solutions that can cater to any small to medium enterprise (SME) or startup’s e-payment needs.

"#Pay focuses on helping all kinds of merchants to get paid via the channels where their customers already are. Joining forces with PayFort will help streamline the full process from the merchant bank to the customer,” said Mutaz Ghuni, co-founder of #Pay. “PayFort is and has always been right, left and centre in leading the fintech industry in the region. We're very excited to join forces and provide even better services to more merchants.”

PayFort is the payment platform for the leading e-commerce websites across the Arab world — such as Souq.com, Dubizzle.com, Landmark, BEIN Sports, Etihad Airways, Ticketmaster, Air Arabia, and Talabat.com, to name a few. These sites rely on PayFort to manage their payment processes easily and securely so they can focus on improving the customer experience, the company says.

PayFort utilises a secure payment network that is built using latest fraud prevention and anti-money laundering technologies, all while providing complete flexibility in offering online payments. PayFort also removes much of the hassle of e-payment implementation as all transactional communications are carried out by PayFort.

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