INTERSEC 2017: Panasonic launches i-PRO Extreme range in GCC

i-PRO Extreme caters to growing demand for integrated video surveillance in the region,

Tags: ConferencePanasonic Marketing Middle EastSurveillanceUnited Arab Emirates
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INTERSEC 2017: Panasonic launches i-PRO Extreme range in GCC The i-PRO Extreme platform is available on Panasonic’s new line-up of cameras.
By  David Ndichu Published  January 22, 2017

Panasonic, a provider of integrated security and video surveillance solutions, has introduced its next generation i-PRO Extreme technology platform at Intersec 2017, taking place at the Dubai International Convention and Exhibition Centre (DICEC) on January 22 -24.

Panasonic Marketing Middle East and Africa (PMMAF) has launched the i-PRO Extreme in response to the fast growing demand for integrated video surveillance in the region, which has seen a tremendous growth for video security equipment in recent years, the company says. Industry studies indicate that the regional commercial security market is expected to be worth US$10.2 billion by 2020, growing annually by 24 per cent from its US$3.8 billion value in 2015.

The i-PRO Extreme platform is available on Panasonic’s new line-up of cameras, recorders and video management software (VMS) —providing a native end-to-end H.265 compression while also delivering enhancements in image quality, system reliability, IP security and embedded intelligence.

“Panasonic's wide network camera line up and surveillance video management softwares are among the best in the world, and offer outstanding visibility and reliability features. With i-PRO Extreme, we aim to exceed customer expectations by providing a cutting edge technology that maximises the effectiveness and efficiency of their video surveillance while offering value on investment. The latest system is perfect for use in harsh climate and is immune to any cyber threats with its Secure Communication Technology,” commented Mr. Yasuo Yamasaki – director, system solutions and communications division, PMMAF.

Key technology enhancements delivered by i-PRO Extreme include:

Intelligent auto mode: Advanced image stabilisation steadies the camera to prevent blurred images and intelligent sensitivity enables the camera to automatically adjust gain and shutter speed to adapt to the brightness and object movement in a scene. 

144db enhanced super dynamic and face super dynamic: High-performance face detection technology in the camera combined with new 144dB enhanced SD capabilities, automatically enables clear identification of a person’s face, even in very dynamic scenes or heavily backlit conditions for optimal face recognition and evidence capture.

Colour night view: Firefly night view enhancer technology transforms a standard 1/3-inch sensor camera into an effective low-light capable camera enabling it to produce a very high-quality colour image—even in the most challenging lighting conditions.

H.265 compression with smart coding: Now included on the new cameras, recorders, video management software, the latest H.265 standard provides an 80 percent enhancement in compression when compared to H.264 devices, delivering high picture quality with half the bandwidth requirements and reduced storage costs.

H.264 backward compatibility: New H.265 enabled cameras include H.264 compatibility modes enabling customers to migrate portions of their system to the new standard at their own pace. This allows users to maximise existing investments in H.264 products while reducing overall TCO and helping to future-proof their networks.

Intelligent Face Compression: New cameras capable of detecting up to 8 faces simultaneously can now be linked with new compression techniques to maintain the Region Of Interest (ROI) at a higher picture quality. A built-in self-learning algorithm enables the camera to predict where movements may happen and ensure the camera is responsive and effectively manages picture quality in real-time.

HDD dynamic power control: HDD power control technology built into the new recorders intelligently and dynamically powers down HDD’s without risking recording loss, while extending HDD life up to seven years (depending on environment and usage). Recorders can be connected in tandem to enable seamless recording redundancy for mission critical applications.

Secure communications: Because every device with an IP address is potentially vulnerable to cyber threats, Panasonic has expanded its deployment of Secure Communication Technology across its new line of i-PRO Extreme H.265 cameras, recorders and video management software. Panasonic’s Secure Communications Protection Suite, developed in collaboration with Symantec, the global leader in cyber security, combines Symantec’s scalable and reliable Device Certificate technology to perform trusted device authentication, and together with Panasonic’s own in-house embedded cryptography technology, provides a highly secure and robust protection layer for its embedded surveillance products.

The Secure Communication Suite specifically protects against spoofing (false data), video tampering or altering (changing images), and snooping of protected surveillance communications (stealing passwords).

These protection technologies include video data encryption, IP communication encryption and Symantec’s Key based verification certificates, now currently available in most Panasonic H.264 based cameras, will be extended to the complete line of iPRO Extreme H.265 based hardware and software products providing the most extreme end-to-end IP security available in an IP video surveillance platform.

Besides i-PRO Extreme, Panasonic is showcasing a wide range of security and surveillance solutions at booth A24 located in Sheikh Saeed Hall no 1 at Intersec 2017. 

Few models of the camera line-up with i-PRO Extreme platform are already available in the region since December 2016 and more will be introduced soon.

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