Avaya praises Egypt’s digital transformation in the finance industry

Avaya utilises platform of Cairo ICT to showcase transformational engagement solutions for banking and other sectors

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Avaya praises Egypt’s digital transformation in the finance industry Nidal Abou-ltaif: "We are here to demonstrate our strength, depth, and commitment to Egyptian organisations on their digital transformation journey."
By  Aasha Bodhani Published  January 10, 2017

During Cairo ICT, Avaya commended Egypt's commitment to drive digital transformation in the public and private sector, in particular the banking and finance sector.

Egypt's banking and finance industry has increased investment in communications and collaboration technologies to transform the customer experience.

Avaya also highlighted it is proud to count the National Bank of Egypt, Gulf Bank of Egypt, Bank of Alexandria, and the National Bank of Dubai in Egypt as customers.

Nidal Abou-ltaif, president, Avaya International, said: "At Avaya, with our global exposure, we believe that this inflection point in the Egyptian economy demonstrates two key facts. The first is that increasingly complex demands by Egyptian customers on business services such as banking have driven the stark need for digital transformation by organisations, simply to be able to provide the type and level of services that all connected consumers today expect from their brands. Secondly, the preference for proven global solution suites prove the maturity of the Egyptian ICT market, placing it on par with the ICT consumption habits and models in other world markets."

Nelly Mahmoud, head of communications, Emirates NBD Egypt, added:  "Avaya solutions have transformed the internal collaboration within our bank, and also enabled us to offer an unmatched seamless and intelligent experience for our customers when they interact with us. The dynamic and innovative communications solution from Avaya promises simplicity, and we see this as a key competitive differentiator for when our customers choose their banking partner."

Avaya also highlighted that the strides taken by Egypt's banking sector will prove to be a catalyst for many other sectors to follow, with the intention of modernising operations, team collaboration, and customer satisfaction.

Abou-ltaif concluded: "We are here to demonstrate our strength, depth, and commitment to Egyptian organisations on their digital transformation journey. Our presence at Cairo ICT is with partners and customers, as we believe that it is our open platform and our partners' creativity that bring about the best solutions for our customers."

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