Bebuzzd to drive digital transformation among SMEs in Dubai

The digital loyalty program aims to address the skills gap challenge by training business partners

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Bebuzzd to drive digital transformation among SMEs in Dubai Nikola Cabarkapa: "The digital world is a key enabler of competitiveness and innovation."
By  Aasha Bodhani Published  December 29, 2016

Blackhawk Solutions DMCC has launched a digital loyalty programme dubbed Bebuzzd to urge SMEs to step up its efforts towards digital transformation.

The digital loyalty program was designed and developed with the aim of providing support and help for SMBs to excel, which in effect will enable companies to be able to work directly with customers while also exercising control over their business.

Recent research has identified that some key barriers in the move to drive new business via digital concepts and approaches, which includes lack of awareness, unclear targeting, fear, uncertainty, doubt, the complexity factor, technology and resource gaps and deterrent costs.

Blackhawk Solutions DMCC reveals that businesses partnering with Bebuzzd are likely to see key benefits and advantages through its offer of doing business with digital tools and technologies that have in-built analytics capability. Furthermore, benefits include, 80% reduction in manual data entry, less error and operational costs while productivity can go up by 30%, through the help of CRM analytics and proper training.

Nikola Cabarkapa, corporate business development consultant, Bebuzzd, said: "The digital world is a key enabler of competitiveness and innovation. As such, local SME businesses that have embraced digital technology can now better understand customer loyalty and preferences, which results in growth from companies that have not fully understood the power of digital marketing.

"SME businesses in Dubai lack the right kind of awareness to effectively use and capitalise the digital space to increase business and evaluate customer satisfaction. To address this, Bebuzzd is now making efforts to bridge this gap at such a critical time in the market. To date, there is no other loyalty program in the market offering value-added services to SME businesses in Dubai like we do."

As a value-added offering, Bebuzzd has revealed that it is offering SME's skills training in digital transformation, from emailing vouchers, to more complex CRM, the Bebuzzd Loyalty program is reducing costs for start-ups and small businesses.

Bebuzzd is now offering SME staff to be trained to understand and use the data collected through sales, online search, social and mobile, in a move to better understand consumer response, optimise business opportunities and gain a competitive edge over its competition.

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