du empowers Dubai Taxi with infotainment collaboration
The collaboration will provide Internet connectivity and services for customers to estimate the cost of the trip before setting off
du has announced it has collaborated with Dubai Taxi Corporation, Roads and Transport Authority, to launch WiFi UAE access and smart screens in 500 cars of the Dubai Airport Fleet.
The project is a part of the RTA's plans to provide innovative and distinguished services for its customers, while meeting the increasing needs of Dubai residents and visitors in time for Expo 2020.
Dr. Yousef Mohammed Al Ali, CEO of Dubai Taxi Corporation, said: "Our pre-eminent cooperation with du to provide internet connectivity and smart screens across our Dubai Airport fleet truly embodies Smart Dubai strategy to bring innovation and smart living to Dubai.
"The importance of this agreement lies in the consolidation of our partnerships with various parties to improve the quality of services provided to the public - to reach the seven star level Dubai is renowned for. Smart screens will allow the customers to view promotional advertisements, RTA services, and give visitors and tourists' information about Dubai's popular tourist destinations. Moreover, this service will offer customers transparency when it comes to the cost of the journey prior to departing."
Carlos Domingo, chief new business & innovation officer, du, added: "As part of our efforts to adopt and deploy the latest services and smart technologies in line with the vision of the wise leadership of Dubai, to make the city the smartest in the world, du is excited to initiate this one-of-a-kind collaboration with Dubai Taxi Corporation. We see it as our responsibility to cooperate with the various entities in the public and private sectors to implement smart services and interconnected networked technologies throughout the city."
WiFi UAE is an initiative by du to enable WiFi access to the public, in line with UAE Vision 2021. The smart screens will be provided through du's partnership with Malaysian ICT solutions developer, Gigalink Solutions Sdn Bhd for Dubai Airport Taxis. This effort is in line with Dubai Government strategy to make Dubai the smartest city in the world, and wholly embodies the Smart Dubai strategy.