Uptime Institute Symposium: Middle East

The inaugural Middle East edition of the conferance was hosted at the Ritz Carlton in Dubai

Tags: United Arab EmiratesUptime Institute (uptimeinstitute.com)
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Uptime Institute Symposium: Middle East Phil Collerton, managing director of EMEA, Uptime Institute.
By  Alexander Sophoclis Pieri Published  December 26, 2016

Uptime Institute, a global advisory organisation for data centre operation and management, recently hosted its inaugural Uptime Institute

Held on the 7 of December, 2016, organisation's first conference in the region, the event marks a strategic shift in Uptime Institute's approach to events, which will see the Symposia introduced in select locations around the globe.

Phil Collerton, managing director of EMEA, Uptime Institute, commented: "Previously, Uptime Institute did a three-day symposium every year in the United States. We decided it was time to refresh the brand and take the symposium on the road and away from being a three-day event in the United States, to being slightly smaller, more niche and targeted events and this is the first one of those.

"We picked Dubai because we have an office here, but also because the GCC is our biggest region and the source of our biggest revenue this year."

The invite-only event saw over 100 professionals in attendance, primarily composed of C-level executives and IT specialists from some of the region's key players in the data centre market. Comprising of a mix of presentations and panel discussions, a number of topics were discussed throughout the day.

This included the latest in data centre operation, efficient IT, the impact of the impact of Data Centre Infrastructure Management (DCIM), as well as the latest predictions from analyst from the 451 Group.

Sharing his own viewpoint on the local market, Collerton expects to see a major shift within the market towards the cloud.

"There is a move to the cloud, though it is not happening as quickly in some regions, as of yet. But when it does happen, it will happen quickly," explained Collerton.

"We recently did our survey, 70% of IT executives are saying they expect to have most of their compute power off premise in the cloud within the next three or four years. I see no reasons for that to be different here.

"There are also concerns over security obviously. That is still our number one priority that people have over using cloud services. I think though we will see a lot of movement towards private cloud ... we are going to see a greater demand for what we terms as edge data centres. Smaller data centres to where we see data being captured, low latency, and cheaper bandwidth."

Moving beyond 2016, Uptime Institute, a division of the 451 Group, will continue to grow its brand presence in the Middle East market. This includes expansion of the existing team within the region, as well as participation in a number of local seminars and workshops. There are also plans to host smaller events, referred to by Collerton as leadership conferences, which will see smaller groups of up to 50 professionals in attendance.

"We will be getting involved in more events locally, either the ones we are doing ourselves, or third-party events we can join in. It is really a case of getting our message across, talking to the end-users and getting them to understand the benefits of what of we do," explained Collerton.

"We have done well in the UAE and Saudi Arabia, and we are continuing to grow in other GCC countries. Our focus for the coming 12 months will be on Kuwait, Oman, and Bahrain, which I see as key areas for growth."

In terms of the symposium itself, the managing director went on to add that the strategic roadmap will see up to three major conference hosted each year. The first in 2017 will be held in China, the event scheduled for the 22 of March.

Uptime Institute will then return to the US for a one and a half data event in the second half of the year, before concluding 2017 with a conference in Barcelona. The symposium is set to return back to Dubai in 2018.

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