Wearables demand remains strong in MEA region; IDC

IDC's Worldwide Quarterly Wearable Device Tracker newer wearable products will further drive the region

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Wearables demand remains strong in MEA region; IDC IDC predicts that the wearables market will total to 1.96 million units in 2016, which is a 38.4% increase compared to last year.
By  Aasha Bodhani Published  December 21, 2016

International Data Corporation (IDC) has revealed that the Middle East and Africa (MEA) wearables market continues to strengthen as it grew by 38.3% year-on-year in Q3.

IDC launched its Worldwide Quarterly Wearable Device Tracker, which stated that the growth is due to low-cost basic wearable. This means devices that do not support third-party application grew by 55.6%, whereas smart wearable which do hold third-party applications increased by 4.1%.

IDC predicts that the market will total to 1.96 million units in 2016, which is a 38.4% increase compared to last year. Though the uptake in MEA has been relatively slower compared to other regions, new product launches will fuel further growth, according to IDC.

Nakul Dogra, a senior research analyst for personal computing, systems, and infrastructure solutions at IDC MEA, said: "Buyers for smart wearables are limited as the main application for these devices is fitness, which is an area that basic wearables also cater for at a much lower cost. Basic wearables continue to experience higher uptake as their already-low prices are declining further still in a bid to drive differentiation, since there is little to separate the offerings in terms of functionality."

"Value-seeking buyers need to trigger the next wave of growth for wearables, and vendors need to come up with innovative products and applications in order to spur purchases of these gadgets," added Dogra. "The focus of vendors should be on developing new applications and finding new ways to make use of the existing data captured by wearables so as to enable day-to-day tasks to be performed much easier. There should also be efforts to create an ecosystem of gadgets so that these devices can interact with each other and freely exchange information."

The Worldwide Quarterly Wearable Device Tracker assists vendors that are considering entering the market promote new product developments, or accelerate the growth of their wearables divisions.

 

 

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