Asbis adds Kingston distribution in Gulf and North Africa
Regional distributor to supply the complete range of the vendor’s products to channel partners across the region
Asbis Enterprises PLC, a distributor of ICT products and solutions in EMEA emerging markets, has signed an agreement with Kingston Technology, for the distribution of the vendor's complete range of products across the Gulf and North Africa.
Under the accord, Asbis has been granted distribution rights to Kingston's entire product portfolio in addition to the nine European countries where the company has the master contract.
"The distribution of innovative Kingston portfolio strengthens Asbis' market position and simplifies entrance into target segments. We are thrilled to expand our partnership with Kingston and offer more one-stop purchase opportunities to our customers in the Gulf and North Africa. As it is seen from initial sales results, Kingston products have already proved to be commercially successful in these regions," said Eduards Lazdins, Memory MPLM at ASBIS Enterprises PLC.
With the new agreement, Asbis is now the authorised distributor of Kingston memory products including DRAM, USB drives, flash cards and solid state drives across a number of countries and regions including Bulgaria, Belarus, Czech Republic, Croatia, Latvia, Romania, Russia, Slovakia, Ukraine, Gulf and North Africa.