IMG Worlds of Adventure goes cashless with MasterCard
IMG Worlds of Adventure aims to bring an omni-channel payment experience for its visitors
The world's largest indoor theme park, IMG Worlds of Adventure, is providing its visitors with a cashless payment experience with the help from MasterCard.
MasterCard, which is the exclusive payment network provider, is fuelling IMG Worlds of Adventure's drive towards establishing itself as the digital theme park of the future through its Payment Gateway Services.
With MasterCard's service, guests will use the ‘tap and do' payment method and benefit from an omni-channel payment experience using the theme park's mobile application, website and self-service kiosks.
The aim is that visitors will be able to eliminate the need to carry physical cash, which will minimise fraud-related risks, plus parents can allow their children to explore the colossal theme park independently by remotely regulating their individual wallets through the mobile application, which can be linked to multiple accounts.
Lennard Otto, chief executive officer - IMG Worlds of Adventure, said: "As the first theme park in the region to create an exclusive mobile app, we are offering our guests the ability to create a paperless wallet that can be shared between families or friends throughout the park through convenient and secure payments. This partnership also demonstrates our commitment to help transform Dubai into an innovative and smart economy."
Eyad Al Kourdi, senior vice president and general manager - UAE, Mastercard, said: "In keeping with the needs of the millennials and omni-shoppers, our safe, simple and smart Payment Gateway Services solutions provide just the technological framework and capabilities that a state-of-the-art entertainment destination like IMG Worlds of Adventure needs. Backed by our merchant-focused approach and our global expertise, we look forward to ensuring that guests to this highly anticipated theme park can take advantage of our innovative solutions across every stage of their payment experience."
Furthermore, the mobile app will include added features that will be rolled out in phases, including a child tracking system, an ‘advanced way-finding tracking infrastructure', ride bookings, queuing times, reservations for restaurants and experiences, notifications, and ‘buy-now-pick-up-at-exit' shopping enhancements.