Mobile apps users prioritise security; Gemalto
Gemalto highlights how consumers attitudes are changing towards smartphone security
Digital security provider Gemalto has announced consumers prioritise security, convenience and speed when it comes to using smartphones.
The survey concluded that 80% of respondents said that security is their most wanted feature in a mobile, and that 48% cited speed and convenience as important factors. Security however is a big concern and that users expect an easy experience and would consider multiple methods to protect their apps, as well as relying on other methods, including anti-virus, encryption and biometric authentication.
Respondents also revealed that they look for "the psychology of security", with 80% wanting to see a security symbol displayed while an app is in use as reassurance. The consumers polled claimed they would be willing to use their phones for more personal functions if the smartphone was 100% protect, plus 70% would access digital identity documents on their smartphones, 66% would perform more digital transactions, and 38% would use their phone to access their home.
With social media sites offering an alternative log-in methods for external apps, the survey found that 75% of those surveyed wouldn't log into their bank account using their Facebook log in details, or use their Facebook account as a component for two-factor authentication. In fact, only 4% would happily use either of these authentication methods when accessing their bank account from a mobile device.
Remi de Fouchier, vice president marketing at Gemalto, said: "To build consumer trust and encourage mobile app usage, app providers must secure their apps whilst making this visible to users, so that they feel safe.
"Whether this is achieved through security notifications to users, biometric means such as facial recognition, or the display of security symbols, providing these assurances gives considerable opportunities for growth. Whether it's harbouring digital identity documents or unlocking our homes, consumers stand to gain a lot more from their devices once they are convinced that they can transact safely with their apps."