White Friday comes to the Middle East

SOUQ.com gears up for 20 million visits during White Friday

Tags: E-commerceSouq.com
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White Friday comes to the Middle East Ronaldo Mouchawar: "Today's new generation of digitally savvy online shoppers use smartphones to do their research on pricing, to make sure they are getting the best possible price point for their desired purchase."
By  Aasha Bodhani Published  November 16, 2016

SOUQ.com has announced the annual "White Friday" sale event from Wednesday 23 to Saturday 26 November across the GCC and Egypt.

The four-day White Friday shopping festival is expected to sell more than 100K mobiles, more than 100K of health and beauty products, and 50K items within its new fashion apparel and shoes category. Plus it will sell thousands of chocolates, detergents, toiletries and hair dryers for the first time with over 50% of the sales expected to be made up of non-electronics. Online shoppers can also take advantage of the hourly GOLD deals in which super deals are launched in each category.

Ronaldo Mouchawar, CEO & Co-Founder, SOUQ.com, said: "Today's new generation of digitally savvy online shoppers use smartphones to do their research on pricing, to make sure they are getting the best possible price point for their desired purchase. SOUQ.com is utilising the factory-to-consumer model in order to make globally revered brands more accessible to our customers, at the most competitive prices.

"As we speak, our warehouses and distribution centres across the region are preparing to serve more than two million items that are being prepared for the launch on the 23 November. We are further strengthening our robust delivery system to get the phenomenal volume orders out to our customers in record time. When you are anticipating such phenomenal four days with eagerly awaiting customers, it is the time to make their experience as exciting and valuable as possible."

For the first time during White Friday, the aim is for all deliveries to the UAE to be dispatched within 48 - 72 hours of purchase. In the Kingdom of Saudi Arabia, which has the largest number of e-commerce shoppers in the region, SOUQ.com has also partnered with Careem for additional support in the already robust delivery fulfillment.

For customers who prefer to flash the plastic and purchase their items using their credit card, SOUQ.com is partnering with Visa to offer 10% off all deals during the White Friday 2016 sale.

 

 

 

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