SOUQ.com brings grocery shopping online

SOUQ.com approaches online grocery shopping adoption to accelerate e-commerce growth in MENA region

Tags: E-commerceSouq.com
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SOUQ.com brings grocery shopping online SOUQ Superstore will provide household items at a competitive price, with the aim to help consumers save money, as well as eliminate carrying heavy bags from the supermarket.
By  Aasha Bodhani Published  November 14, 2016

SOUQ.com, the region's online marketplace platform, has unveiled the launch of SOUQ Superstore, an online hypermarket which aims to make monthly grocery shopping easier.

SOUQ Superstore will provide household items at a competitive price, with the aim to help consumers save money, as well as eliminate carrying heavy bags from the supermarket. It will also offer an array of products within six categories; Food & Grocery, Health & Beauty, Household Needs, Pet care, Nutrition & Supplement and Baby Care & Food.

In addition, there will also be curated stores within the ‘SOUQ Superstore' including an organic food corner, chocolate shop and ‘food of the world', available for delivery to all customers across the UAE, Egypt and KSA.

Ronaldo Mouchawar, co-founder & CEO, SOUQ.com, commented: "With SOUQ Superstore offering convenience, greater information, reviews, enhanced customisation and unlimited product selection at their fingertips, we are confident of a significant level of consumer adoption here in the Middle East.

"It's an exciting time to launch such a category as our digitally savvy consumers in the market are leading the online shopping trend and we are experiencing exponential growth in m-commerce. By leading with innovative solutions we are set to change the way consumers shop and eat today."

SOUQ Superstore will feature the largest range of products from the popular global FMCG brands such as P&G, Nestle, PepsiCo, Unilever, Henkel, Reckitt Benckiser, Mars, L'Oréal, Johnson & Johnson and Nivea.

The launch compliments SOUQ.com's recent investment in InstaShop, which allows users to access their nearby grocery store directly through their mobile app with delivery straight to their door in no time.

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