Careem embeds Apple’s Siri to book rides
Careem now enables users to book its service using Apple's voice command function, Siri
Careem, the UAE's app-based car booking service, has announced it has partners with Apple to enable its users to order a Careem ride using Siri.
Careem riders, also known as ‘Careemers' have the option of enabling Siri and asking, "Hey Siri, book me a Careem." Siri then connects the user to the Careem app, that makes the booking on the background, whereby car and captain details can also be shown on the Apple device.
Selim Turki, product market fit director, Careem, said: "Our mission is to make people's lives simpler and what better way to do this than to introduce a useful feature that makes ordering a Careem easier by just speaking to your phone?
"As two organisations that strongly believe in technological innovation and user experience, we hope to work together to utilise this partnership to be a local smart platform that derives creative solutions tailored to the benefit of our home customers' lives."