UAE shoppers embrace mobile e-commerce but pay cash on delivery; report
AWOK.com highlights shopper habits in the UAE
UAE e-commerce company, AWOK.com discovered that UAE ranks high on the world map of mobile penetration, which is reflected in the rise in the mobile shopping trend.
The study found that 80% of the shoppers accessed the online shopping website using mobile phones, 18% through desktops and 2% via tablets. However, despite the right in mobile shopping, the study showed that 75% of customers prefer to pay cash or card on delivery, compared to 25% that opt to pay online.
Ulugbek Yuldashev, owner and MD, AWOK.com, said: "There is great opportunity for e-commerce businesses and payment providers to work closer to offer multiple payment options that consumers in the UAE can use safely and conveniently. We have seen an increase in the percentage of customers choosing to pay online, which indicates growing trust among consumers in this sector.
‘Given the increasing appetite for online and mobile shopping in the country, responsible digital retailers are committed to improving systems to offer seamless and more secure online shopping processes for customers."
The study also highlights that online shopping is immensely more popular among men than women in the UAE, as 74% of the shoppers on the website are male and 26% are female, and the typical online customer is between 25 to 34 years old.
"The statistics that we have reflects the pulse of the country's online retail sector. At AWOK.com we watch the trends closely to consistently develop exceptional experience for consumers as well as constantly improve our offerings", concluded Yuldashev.