AMD Pro for the enterprise

Vendor’s seventh-generation Pro lineup extends across several devices

Tags: AMD (www.amd.com)
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AMD Pro for the enterprise Pro lineup is aimed at ultra-thin notebooks, notebooks, ultra-small form factors, and desktops.
By  Manda Banda Published  November 10, 2016

Chip-maker AMD has released the commercial version of its seventh-generation processors, dubbed Bristol Ridge Pro.

AMD's John Hampton, director of Commercial Business Development, stressed that the company prioritised performance, reliability and enterprise opportunity in its newest commercial-grade products.

"We are excited about what we're seeing for growth on the business side," he said. "This is the first time we have released an AMD Pro product in the desktop space - we've only done it before in the notebook space. We have a very competitive performance."

Following are six key features on AMD's newest Bristol Ridge commercial grade Pro APUs that make them pivotal for the channel.

AMD's seventh-generation Pro lineup extends across several devices, including ultra-thin notebooks, notebooks, ultra-small form factors, and desktops.

Each of these series targeted across the four device categories has different models. The desktop processor lineup specifically targets performance with its A12 model, mainstream desktop devices with its A10 and A8 models, and basic task worker desktops with its A6 model. The performance APU model in the desktop series, the A12-9800, has four cores and a maximum clock at 4.2GHz, with Radeon R7 graphics. This model is targeted to compete with Intel's Core i5-6500 model, according to AMD.

Performance is key in enterprise desktop systems and AMD made sure to prioritise this capability in its seventh-generation Pro processors.

AMD said its A-Series Pro APUs for desktop clock at 4.2 GHz - and its Pro A12-9800E processors have 17 percent more system performance than Intel's competing Core i5-6500T model.

"We've purpose built these processors for the fastest growing areas and when you look at the specs of these products, they scale up to 4.2GHz for maximum clocking, making them an industry leader," said Hampton.

Meanwhile, in terms of graphics performance, AMD's A-series Pro A12-9800E model has up to 88% more graphics performance than the Core i5-6500T model, according to AMD.

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