Avaya, Saudi Arabia-based BTC cut ties

As vendor prepares to move to a bigger premise at Information Technology and Communications Complex in Riyadh

Tags: Avaya IncorporationBaud Telecom Company
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Avaya, Saudi Arabia-based BTC cut ties Hani says the aim is to ensure that this transition from BTC is smooth and protects the interests of channel partners and customers.
By  Manda Banda Published  November 9, 2016

Business communications solutions vendor, Avaya, has announced that it has ended its alliance with Saudi Arabia-based Baud Telecom Company (BTC).

The vendor didn't give any further details as to why the partnership has ended.

Fadi Hani, managing director, Avaya Saudi Arabia in a prepared statement sent to partners and customers that: "This is to inform you that we have ceased all business engagements with Baud Telecom Company (BTC) in the Kingdom. For any pending projects with BTC or any other enquiries, please contact the Avaya team members. Our goal is to ensure that this transition from BTC is smooth and protects the interests of channel partners and customers."

Hani also announced that in the next few weeks, Avaya will be moving into new offices in Riyadh, located in the Information Technology and Communications Complex (ITCC).

The move to a bigger premise, according to Hani, highlights the company's commitment to be closer to its customers and channel partners and the strategic importance of the Saudi Arabia business to Avaya. "We will also house in the new office the sixth global Avaya Executive Briefing Centre, a purpose-built lab that will host solutions and services for customers and channel partners to experience," he said.

The Executive Briefing Centre is a place for channel partner and customers, where they can design and try customised solutions for business and see the new technologies that Avaya is bringing into the Kingdom. "The center will also serve as a learning environment for Saudi Arabia's wider developers and student communities," he said.

Hani added that Avaya's aim moving forward is to ensure that valued customers and partners, receive the best level of support and have clear access to the solutions and services that help them to grow their businesses. "Our business has remained solid in the Kingdom and we continue to win big contracts," he said.

He explained that in addition to the new Executive Briefing Centre, Avaya has continued to make gains in the market and was recently awarded a contract by King Abdullah Medical City (KAMC), a referral specialist hospital in Saudi Arabia, to deliver unified communications and contact centre solutions.

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