Xerox Emirates names new general manager
Chris Govier to drive business growth and help the vendor to expand in the UAE
Xerox Emirates, a joint venture between Xerox Corporation and Mohamed Hareb Al Otaiba, has announced the appointment of Chris Govier as the new general manager.
With over 20 years of expertise in the Middle East region, Govier will brings market understanding and innovative business approach towards driving Xerox Emirates' growth and support its expansion in the UAE.
Govier joined Xerox in 1993 and has held several senior roles within the corporation, including head of Graphic Communications for Developing Market Operations (DMO), several key positions in MEA and, most recently, as general manager, Xerox Middle East.
Govier said: "I am delighted to have been given the opportunity to head Xerox Emirates. The UAE is a big market for Xerox technology and services. I am happy to lead an experienced and motivated team to further expand the Xerox brand within the UAE. I look forward to developing and implementing Xerox Emirates' strategy and lead the company towards the next phase of growth."
He added that Xerox has a fantastic market, a superb customer value proposition and a determined and experienced team to realise its goals. "It promises to be exciting years ahead," he said.