Kaspersky Lab extends Abu Dhabi Racing partnership

Cyber security vendor to continue support for Daman Speed Academy and promote motorsport

Tags: Kaspersky LabUnited Arab Emirates
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Kaspersky Lab extends Abu Dhabi Racing partnership Support will help Kaspersky raise the profile of motorsport and promote cybersecurity as an issue relevant to anyone using modern technologies, says Frolov.
By  David Ndichu Published  November 2, 2016

Kaspersky Lab and Abu Dhabi Racing announce the extension of their longstanding cooperation with the sponsorship of the Daman Speed Academy (DSA), aimed at raising awareness of motorsport and cybersecurity.

The sponsorship deal will help further develop the Daman Speed Academy project launched by Abu Dhabi Racing in 2013 to support young UAE nationals in their bid to become professional racing drivers and bolster the Emirate’s presence in international motorsports.

The founder of DSA and the managing director of Abu Dhabi Racing, Khaled Al Qubaisi, said: “Motorsport is growing rapidly in the country, especially at the grassroots level. Motorsport connects people, countries and cultures. Our partners share our visions, values and dedication, which is why we feel Kaspersky Lab is the perfect fit for long-term cooperation that provides new generations of UAE racing drivers with the opportunities and guidance to compete on a professional level internationally.”

Along with a comprehensive driver-training program, Daman Speed Academy also has an individual driver development fund for selected young people to compete in local and international racing series to gain experience and further develop their abilities.

“Kaspersky Lab has a lot in common with motorsport – we aim high and value reaction speeds and quality of service. We believe this new step in our cooperation with Abu Dhabi Racing to support Daman Speed Academy will help us raise the profile of motorsport and promote cybersecurity as an issue relevant to anyone using modern technologies – not only in Abu Dhabi but the whole Middle East region,” commented Maxim Frolov, managing director for the Middle East, Turkey and Africa.‎

Abu Dhabi Racing and Kaspersky Lab have been cooperating since 2013. Kaspersky Lab branding, which has appeared on Ferrari’s F1 cars for six consecutive seasons, has also been carried by Abu Dhabi Racing at some of the world’s top Circuit Racing events such as the FIA World Endurance Championship (FIA WEC).

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