UAE loyalty programs must be reimagined; Bebuzzd
Global loyalty management market poised to be worth over USD 4 billion by 2020
Bebuzzd has stated loyalty programs in the UAE must be reimagined to increase consumer engagement to add value to its services.
The statement comes as a retail industry reports forecasted that the global loyalty management market is poised to be worth over $4bn by 2020. The growth is linked to the constant change in consumer demographics, enhance mobile technologies and increased number of cardholders.
According to Bebuzzd senior executives, the strong focus placed on customer behaviour, segmentation and engagement has driven the need for improved and enhanced customer loyalty programs. Bebuzzd, which is a multi-store digital loyalty program app, rewards points to customers and promotes local businesses. Plus businesses that are affiliated with Bebuzzd will now find it easier to connect with their customers, through the Bebuzzd Manager's app, which helps in retaining existing customers and turn new customers into loyal ones.
Shan Abdul Salam, CTO, Bebuzzd, said: "Mobile phones and other mobile gadgets are now changing the retail and shopping landscape. Today, people are now more connected than ever and have learned to use their mobile phones, as a tool to help them in determining the optimal balance of price and quality, allowing them to come up with a better decision making process on the purchases they make.
"Bebuzzd Manager's app was developed as a tool for businesses to understand their customers better, using the app managers can send customized digital vouchers, offers, event notifications with just one click through a digital clock. If the customer cannot make it, the voucher can always be transferred to a friend digitally."