AlixPartners: Investment in restaurant technology market a must
AlixPartners regards online ordering as the most important technological offering that a restaurant operator can have
AlixPartners, a business advisory and consultancy service, recently completed a survey that highlighted the impact of restaurant technologies. The global survey collated responses from over 4,600 consumers and was conducted over July 2016.
Highlights from the Feeding the Global Consumer report showed that roughly 53% of diners regarded online ordering as the most important technological offering for a restaurant operator, while 49% and 48% selected digital menus and loyalty programmes respectively.
Diners are also demanding healthier menus with over 90% highlighting this a key point, while findings also showed that 30% of meals are now eaten on the go. The prepared foods segment including pre-packaged salads and sandwiches is expected to grow by 3% through 202, according to Transparency Market Research.
Dr Tobais Plate, at AlixPartners said, "As home delivery services and eating-in grows in popularity, less is being spent on convenience and fast food meals. This has significant implications on restaurant operators and the way in which they manage their supply chain. Restaurant chains will need to keep up with the evolving technological needs of diners to ensure they stay ahead of more innovative competitors. That said, the quality and sustainability of food sources is continuing to grow in significance for diners.
"We're seeing different organizational structures emerge to manage expansion, and handle procurement and supply chain effectiveness. Technology will continue to play a major role in the expectations of the modern diner; the real challenge will be for restaurant operators to keep up to speed with their customers' needs to ultimately produce a higher quality offering with less."