Orange to bring IoT to pets

As part of a deal with Tractive, Orange will provide SIM cards for IoT connectivity within the Tractive GPS product designed for pets.

Tags: OrangeTractive (tractive.com)
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Orange to bring IoT to pets The new technology will help Tractive's clients locate their cats and dogs in real-time via their mobile devices.
By  Alexander Sophoclis Pieri Published  October 25, 2016

Tractive, an developer of hardware, apps and gadgets for pet owners, has signed an agreement with Orange Business Services that will see the deployment of IoT connectivity services.

Orange will provide the Austria-based company with SIM cards for IoT connectivity, which will be utilised in the Tractive GPS product. The unit is designed to help pet owners locate their pets.

Commenting on the agreement, Michael Hurnaus, CEO, Tractive, said: "For the services we provide to loving pet owners, seamless and interruption-resistant connectivity on a global scale is absolutely key. The Orange Business Services solution caters to our customers' needs and requirements.

"We are especially impressed with the global approach from Orange and the close teamwork with our own experts. They are not just a provider, but a trusted partner for us with our future expansion."

The new technology will help Tractive's clients locate their cats and dogs in real-time via their mobile devices. The Orange Business Services IoT connectivity service is part of Datavenue, a modular IoT and Analytics solution.

Anne-Sophie Lotgering, senior vice president, Europe, Russia and CIS, Orange Business Services, shared: "Tractive's intention to leverage IoT technology for the benefit of millions of pets and their owners worldwide clearly demands a reliable and trustworthy global provider, such as Orange."

She added: "With our proven expertise across the full spectrum of IoT services, we are very happy to have been selected as their provider of choice and to help enable their global growth ambitions."

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