TP-Link outlines new corporate strategy

TP-Link Middle East to outline a new corporate strategy to partners and customers at GITEX Technology Week

Tags: TP-LINK (‎)United Arab Emirates
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TP-Link outlines new corporate strategy Liang: TP-Link is embarking on a new journey and chapter.
By Staff Writer Published  October 16, 2016

Networking solutions vendor TP-Link Middle East, says it is using its appearance at the 36th edition of GITEX Technology Week to outline a new corporate strategy to partners and customers.

In addition, the company says it is also celebrating its 20th anniversary in the networking segment.

TP-Link says this is the fifth successive year that it is at GITEX and this year’s participation is special because the company recently rebranded and launched a new logo.

Denny Liang, vice president, TP-Link Middle East, says that following the rebranding, the company has taken a different direction to focus on the smart home segment to complement the networking, wireless and mobile devices business. “We are delighted with the direction we have taken to provide integrated holistic solutions from networking, wireless, smartphones and smart home solutions”.

He adds that the new logo and rebranding is part of a focus shift to the smart home. “We are embarking on a new journey and chapter to meet the needs of today’s connected consumer lifestyles. The updated logo, with fresh colour schemes, the broad curve and the arrow point represent the user interacting with TP-Link,” he says. “We are at GITEX to convey this message to the partner ecosystem and end user clients in the region.”

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