HBMSU launches programs for government standards

Pearson-certified courses will help train in customer satisfaction and institutional excellence

Tags: Hamdan bin Mohammed e-University (www.hbmeu.ae)United Arab Emirates
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HBMSU launches programs for government standards The courses are intended to help UAE government organisations to reach new standards in service and performance, says Dr Al Awar.
By  Mark Sutton Published  October 9, 2016

Hamdan Bin Mohammed Smart University (HBMSU) has launched two new programs to help UAE government organisations to reach new standards of customer satisfaction and institutional excellence.

The ‘7-Star Customer Service Diploma' and ‘4th generation for institutional excellence Diploma' programs are intended to help raise government service efficiency. Both courses have Assured Status from education specialist Pearson.

The ‘7-Star Customer Service Diploma' is specifically designed for customer service representatives, employees, quality and organizational excellence teams of government entities. The program complements the Star Rating System launched following the directives of HH Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, to raise government service efficiency according to the highest global standards. Part of its role is to help public entities pursue the 4th generation for institutional excellence System, a guide for all UAE Government's excellence programs to flourish a culture of quality in the country.

The ‘4th generation for institutional excellence Diploma' focuses on main aspects of the 4th generation for institutional excellence System implemented to level up government services as well as instil innovation and highest standard of excellence in public services. The system emphasises three key areas, namely the realization of the UAE's vision, innovation and empowerment to attain satisfaction in the use of government services, and continuous learning and development.

Dr Mansoor Al Awar, HBMSU Chancellor, said: "The new programs reflect the university's commitment to the UAE's march towards national prosperity driven by excellence. We also support the country's pioneering efforts to become the world's first government to establish approved benchmarks for public services. We heed the call of our leaders to make a positive impact on society by providing comprehensive training courses that will improve the provision of government services and exceed customer expectations as mandated by the 4th generation for institutional excellence System and Star Rating System."

Al Awar added: "HBMSU provides continuous learning and professional development in various influential areas of leadership, government excellence, entrepreneurship and change management, among others, to help our learners succeed. The two new programs, the latest affirmation of this commitment, is being offered under the guidance of H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and President of HBMSU, in our bid to reshape the future of teaching and learning by using innovative methods. These advanced tools support the country's aspirations to produce a generation capable of leading the Emirates into a future where the country sets the bar high in terms of delivery of government services and government excellence. This is in line with the vision of H.H. Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai. The two programs are also our response to the urgent demand for well-trained human resources whose skills match the criteria set by the Star Rating System, which provides global standards, and 4th generation for institutional excellence System, considered a strong start towards building a government characterized by innovation, excellence, and teamwork."

"Further, we are driven by our mission to provide high-quality programs and lifelong learning approaches delivered in a smart learning environment, offer learners with unique experience, and encourage knowledge sharing and transfer as well as research works. Rest assured that we will continue the march towards leadership and excellence to bring positive impact on the whole of UAE society. We will work hard further to develop our integrated portfolio of unique and credible academic and professional programs, which have earned well-deserved international recognitions, and consistently contribute to the objective of UAE Vision 2021 in building a competitive economy led by human capital equipped with modern knowledge and innovative skills."

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