UAE customers are making the switch from cash to online payments
A report by du reveals a sharp rise in digital adoption as consumers favour hassle-free online payments
UAE telecom du has highlighted that customers are changing their methods of payment by transitioning form cash to digital.
In the first half of 2016, the number of du customers paying bills online through the telco's Quick Pay service increased by almost 50%, compared to the same period last year. Quick Pay is featured in the "My Account" online self-service tool and du has seen a 20% overall increase in customers managing and paying for services with this tool.
Carlos Domingo, chief new business and innovation officer at du, said: "Over reliance on cash is one of the UAE's biggest barriers to building the digital economy and capitalising on the digital revolution. Local companies need to work harder to encourage consumers to pay online, it's about making payments fast, safe and simple to use - that's what we've focused on at du and that's why more of our customers are paying online."
In addition to My Account's express ‘no log in required' Quick Pay service, customers can set up auto-payments and auto-recharges for an even easier way to stay connected. My Account now allows customers to manage spending by setting data usage limits and viewing bill history, as well as showing live data, SMS and call usage. Over the past year over 50 new functionalities have been added to My Account, saving thousands from queuing in stores and call centres every day.
Carlos added: "User experience is fast becoming be the key differentiator for businesses in the digital age. We see our digital channels like du App as a great opportunity to address customer pain points, helping them carry out essential transactions in the least amount of time and with the least amount of effort."
Customers can also update their ID documents on du app to avoid disconnection in line with country's strict My Number My Identity regulations - the only telco to offer this online. Thousands of customers also use the du app's handy appointment booking tool to avoid the need to queue in du stores.