Cisco drives digital solutions
Cisco will utilise GITEX as a platform to support Middle East organisations towards a digital transformation
Technology powerhouse Cisco has announced that it will invite Middle East countries, organisations and businesses to "Reimagine a Digital Reality" at GITEX Technology Week 2016.
The company said it will utilise GITEX as a platform to support efforts at accelerating digital transformation and to showcase its key business architectures and solutions including security, cloud, data centre and analytics, mobility, application centric infrastructure and collaboration.
As part of its GITEX plans, Cisco will demonstrate its digital solutions and technology across multiple verticals namely public safety and security, aviation, education, transport, public sector, banking and finance, and oil and gas.
In addition to showcasing real life smart city scenarios, the company will highlight how implementing a digitisation strategy will enable Middle East countries and organisations to reap the full benefits of the Internet of Things (IoT).
Mike Weston, vice president, Cisco Middle East, said: "As we move into an era of complete digitisation, Middle East governments and organisations are rethinking their value propositions, business models and how they approach their infrastructure to improve quality of life, citizen services and business outcomes."
Weston added that most regional governments and organisations have already started their digital journey to create a better tomorrow for their citizens, customers and employees "As the region's premier ICT exhibition, GITEX offers an ideal platform for Cisco to demonstrate how digitisation has the potential to create sustainable and positive impact for every area of society," he said.
Weston pointed out that through demos at the stand, Cisco plans to highlight real-life, industry relevant scenarios that demonstrate how technology solutions can help accelerate clients' digital transformation journey, help them re-imagine their businesses and identify what's possible when technology and business strategies come together seamlessly.
Cisco also stated that it place the spotlight on its recently launched solutions namely Cisco Tetration Analytics platform, Digital Network Architecture (DNA) and Cisco Digital Ceiling Framework.
The company said it will demonstrate how these technologies play an increasingly important role in improving the quality of life, not just for upcoming generations, but for everyone today.