du and Gemalto debut e-SIM in the Middle East
The e-SIM and the remote subscription management solution will support the expansion of the IoT and M2M markets
UAE telecommunications service provider, du, has collaborated with Gemalto to demonstrate the e-SIM initiative.
The initiative enables du subcribers to activate the e-SIM on any device over the air, meaning this will enhance user experience enabling adoption across multi-device usage.
Saleem AlBlooshi, executive vice president of Network Development and Operations at du, said "At du, we are constantly innovating and developing our products and solutions to simplify and enhance the lives of our customers. Individual and enterprise customers increasingly rely on multiple devices for myriad reasons and they all expect the same seamless experience, no matter the device or when they use it.
"This is why we are proud to bring the e-SIM technology to the UAE for the first time and why we are working with major businesses to create tailor-made e-SIM solutions - to ensure we are providing best-in-class services for our valued customers."
The e-SIM is a key driver of IoT and M2M communication, while reducing costs and improving flexibility and efficiency as it drives economies of scale. The e-SIM will accelerate the growth of the IoT/M2M industry by providing a single de facto standard for remote SIM provisioning. The collaboration intends to avoid market fragmentation and also drives economies of scale for all stakeholders and to support development of a strong e-SIM ecosystem.
AlBlooshi added: "The recent demonstration of e-SIM adds further impetus to the initiative of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of UAE and Ruler of Dubai, in establishing the UAE as a global leader in all aspects and as an innovator in technology in the Middle East region."
Benoit Jouffrey, vice president of On-Demand Connectivity solutions at Gemalto concluded: "We are thrilled to work with du on e-SIM technology to create a powerful platform which will provide tangible benefits for du's customers. The On Demand Connectivity solution combined with the e-SIM will dramatically increase business opportunities across IoT verticals such as automotive or consumer electronics that rely on seamless connectivity."