D-Link to raise the bar on partner training in MEA

Vendor to push sales and technical training for channel partners

Tags: D-Link Middle East
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D-Link to raise the bar on partner training in MEA Hussain says the training is for pre-sales, sales and technical staff working for resellers.
By  Manda Banda Published  September 27, 2016

D-Link Corporation, a global provider of connectivity solutions for small, medium and large enterprise business networking, has announced that it is upping its efforts in sales and technical training for channel partners in the Middle East and Africa (MEA) as the company readies to unveil new products and services into the market.

According to D-Link, it is upping its stakes in training partners in pre-sales and technical certifications to enable the channel to implement holistic solutions from at end user level.

Sakkeer Hussain, director, Sales and Marketing at D-Link Middle East and Africa (MEA), said as the company is readying to implement the SMB Partner Programme, it's critical that it empowers its channel partners with skills enablement through the pre-sales and technical training the company offers at the facility in Dubai.

Hussain said D-Link has two types of training offered through the company's training facility in Dubai. "The first one is pre-sales training and it is tailored towards pre-sales engineers and sales people working for channel partner organisations," he said. "This training takes them through new products, product updates, latest technologies and the various applications where these technologies and solutions can be implemented."

The other kind of training according to Hussain, is technical and it's a five-day course that takes candidates through detailed issues including product installation and is conducted by highly qualified and certified D-Link engineers. "This training also focuses on trouble shooting and is meant for technical staff employed by our channel partners. The programme takes them through live demonstrations that replicate real life customer environments," he said.

He added that part of upping the momentum in partner training is also aimed at helping channel partners with limited resources to do proof of concepts (PoC) at their own premises. "We also go to our partner sites to conduct sales-oriented training, which focuses on updating them on what the new technology, new products and how they can pitch D-Link solutions to the market," he said.

Hussain pointed out that currently, the company is working with three different partner segments and these are: retail, which is dedicated to power retailers, SMB; targeting the tradition reseller base, that serves small businesses and the channel partner programme, which focuses on the traditional systems integrator and solution provider sector.

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