ACN connects with BI and analytics experts, discovering how such platforms are transforming modern businesses
Intellytics is an international business intelligence consulting firm with a customer base spread across MENA, Europe, South America, Canada and Asia. A SAP partner, the UAE-based consultancy specialises in enterprise business intelligence for restaurants, retail, FMCG and healthcare industries.
“Our biggest differentiator is that all of our consultants have significant relevant industry background and hence are able to understand and provide the solutions that our customers expect from a consulting company,” explains Anjum Sadaqat, founder & CEO, Intellytics.
“Our specialty is based on taking complex data from across sales, operations, finance, manufacturing and marketing, to provide greater business insights to the decision makers by presenting visually immersive insights that helps companies measure and improve performance.”
Highlighting the extent to which technology has weaved its way into modern business, Sadaqat praises the positive impact of social media, as well as the increased adoption of mobile devices in the workplace. He quickly points out however, it is still the case with many company execs that they remain unaware of how to access key information generated by their respective organisations, nor how to put such data to good use.
Sadaqat adds that information democratisation is a process that many companies have been slow to embrace, and while BI and analytics has been available in the market for quite some time, its use has not yet become widespread.
“Technology is changing rapidly, new BI tools are cropping up and every major player is now challenged by niche BI providers, concepts like self-serve tools are being adopted rapidly, in-memory technology is fast growing, however what people fail to appreciate is that if the basics are not right, nothing will work!” asserts Sadaqat.
“It’s not about building flashy dashboards but building content that provide executives with a story, making sure the data is structured properly to delivery business insights that are actionable and delivering the right information to the right people at the right time,” he adds.
Beyond devising an effective strategy for BI and analytics, there is also a growing need to foster the right talent and expertise. Applying to both the consulting industry, as well as the companies themselves, Sadaqat explains that it is often the case with failed BI projects that the implementation was overseen, “by technology generalists with little industry know-how or experience.”
On the other hand, companies that have introduced an ‘analytics culture’ into their operations, often become more capable of making decisions that in turn, lead to better performance and growth.
“This type of analytics culture in successful companies are driven typically by the leadership team and this culture flows top down throughout the organisation and all company and personal targets are aligned to that,” explains Sadaqat.
Intellytics’ founder and CEO also believes that analysts need to remain independent from the business, but must still participate in all functions and present insights back to the business regularly.
“It’s not just expertise and talent that will ensure success, the whole organisation culture must also change to embrace BI and maximise the benefits that can result from decisions based on insights,” concludes Sadaqat.