Aruba to unveil its Mobile-First Platform at GITEX 2016

GITEX will run from 16-20 October 2016 at the Dubai World Trade Centre.

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Aruba to unveil its Mobile-First Platform at GITEX 2016 Ammar Enaya: "Our technology continues to bridge the gap between business and IT priorities - actionable insights for the business powered by the network, new richer experiences for GenMobile and predictable and secure operations for IT."
By  Aasha Bodhani Published  September 19, 2016

Aruba will be launching its "Aruba Mobile-first Platform" designed for the digital workplace at GITEX Technology Week.

The platform includes a set of software solutions and business partnerships, designed to make the enterprise network smarter, while being easier to consume and manage.

The Aruba Mobile First Platform, a software layer that uses application programming interfaces (APIs) to provide third-party developers and business leaders network insights to improve applications and services. The platform accelerates integration and innovation of mobile and IoT at the speed of the developer ecosystem, rather than the pace of a single vendor.

Ammar Enaya, regional director, HPE Aruba, Middle East & Turkey, said: "Our technology continues to bridge the gap between business and IT priorities - actionable insights for the business powered by the network, new richer experiences for GenMobile and predictable and secure operations for IT. These capabilities are powered by Aruba's Mobile-first Platform - a set of software solutions that are easy to consume and developer-ready. Earlier this year we brought IT and business together. Now we are making it easy for developers, technology vendors, and customer dev ops teams to join the crowd."

Commenting on the importance of the company's participation at GITEX, Enaya added: "We have been consistently participating at GITEX for many years due to the importance of this regional event where many of our customers and partners attend. HPE Aruba's senior leadership from US and Europe will attend the show together with the company's regional leadership in order to drive key discussions, close business deals and announce major business initiatives and key wins. Our customers visit us to understand our current and future solutions portfolio that we demonstrate on our booth. We share our roadmap and company vision during executive meetings. Our objective is also to reach out to new potential clients and grow our regional business across key verticals such as education, hospitality, healthcare, government, retail and oil & gas."

"We will be showcasing our integrated wired and wireless access layer portfolio, secure IoT support, and advancements in network management and security solutions which will enable customers to get ready for the mobile-cloud world. The move to mobile-cloud and the digital workplace allows organisations to reap business benefits including recruiting and retaining top millennials, lowering operating costs and boosting productivity. We will also be educating partners at GITEX about our new ‘Partner Ready for Networking' program."

To position partners to be highly competitive in the rapidly changing mobility networking market, Aruba is introducing the Partner Ready for Networking program. This new channel program takes the best elements of the Aruba PartnerEdge and HPE Partner Ready programs to create a new program that enables partners to capitalise on the burgeoning enterprise mobility market opportunity.

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