dubizzle inks partnership with 360VUZ to introduce VR tours
The interactive feature will enable tenants and prospective buyers to tour properties virtually.
Property classifieds platform dubizzle has entered into a partnership agreement with 360VUZ, a renowned virtual reality (VR) technology firm that won the accolade of Best Travel Tech Start-up in 2015.
Together, the firms will work together to launch a new virtual reality tour service. Boasting 360° views of promoted properties, the platform will enable property seekers to take a complete tour of a property, before even contacting the associated agent.
The VR tour can be accessed freely by any tenant or buyer browsing properties on the dubizzle website. Furthermore, the content creation service is available at an additional fee to property agents listing properties on the platform.
An initial test run of the new service produced 155% more clicks than those offerings with standard still imagery. Additionally, 56% more inquiries were reported over those without VR.
Commenting on the development, Ann Boothello, senior product marketing manager, dubizzle property, shared: "This new, innovative service saves property seekers the time of multiple physical viewings, which in turn curates more serious leads for property agents and owners.
"We understand that time is a scarce and valuable asset for property seekers, so through utilizing the latest technology through our partner 360VUZ, we can now provide a unique service offering an advanced, interactive and more streamlined online property search experience," she added.
Khaled Zaatarah Founder and CEO of 360VUZ and 360MEA, said: "As the region's pioneer Virtual Reality Innovation Company in the Middle East, we are very proud to partner with dubizzle, the leading property portal. This partnership will let users emerge into reality and experience a new level of innovation and authenticity."